B2B SaaS Embraces AI-Led Growth Model

At the recent SaaStr AI Annual, Firebolt argued B2B SaaS must adopt an AI‑led go-to-market model as industry metrics worsen: median growth fell from 36% in 2021 to ~16.5% today, CAC increased 55%, churn now drags ~$136 billion, and public multiples dropped from ~17x to 6.7x. Firebolt outlined agent-driven funnels, agent-to-agent negotiations, Day‑Zero churn prediction (reducing churn ~22%), AI QBRs (80% less prep), and plans to scale to 1,000+ agent 'employees,' implying immediate product and CS retooling.