Asahi Beverages Adopts AI-Driven Market Intelligence

Asahi Beverages is shifting from relying on market intelligence gathered by its 300-strong field sales teams to a data-driven model using analytics and AI, Clara Kavanagh said at Salesforce’s Agentforce World Tour Sydney event. The Melbourne-headquartered firm has been consolidating a fragmented stack—including 60 relationship-management systems—since at least last June to enable real-time, granular insights and democratize strategic data across some 30,000 customers.