AppsFlyer Introduces AI Copilots For Attribution

AppsFlyer, trusted by over 15,000 brands including TikTok and Netflix, is deploying AI copilots across its Measurement Suite to enhance privacy-first app attribution and fraud defense. Forrester cited a 207% ROI, while customers report an average 20% boost in ROAS and 62% higher revenue; the platform emphasizes real-time AI fraud detection and SKAdNetwork support for iOS.