Apple Releases Neo Targets Budget Buyers

On March 4, 2026, Apple unveiled the Neo, a low-cost laptop starting at $599 (base) and $699 (512GB with Touch ID) offering 8GB RAM and up to 512GB storage. The debut comes amid reported Windows 11 dissatisfaction—StatCounter shows Windows 11 share falling from 53.7% to 50.7% in December 2025—positioning Neo to attract privacy-minded switchers seeking a simpler, ad-free laptop.