Anthropic Makes Cancellation Simple Despite Dominance

Anthropic confirmed it reached $9 billion in annualized revenue at the end of 2025 and raised its 2026 forecast to $18 billion, with projections of $55 billion for 2027; Claude Code exceeded $1 billion annualized within six months. Despite this rapid growth, Anthropic offers a simple self-serve cancellation flow, and the author argues B2B SaaS should adopt similar approaches to earn retention.