Amazon Names Chris Hemsworth Chief Heartthrob

Amazon on Thursday listed actor Chris Hemsworth as “Chief Heartthrob” on an internal Alexa organisational chart as part of a Super Bowl promotional stunt highlighting Alexa’s generative-AI features. The move coincided with Amazon announcing broader Alexa AI access for Prime members and drew employee backlash after the company cut about 16,000 corporate roles and reported weak fourth-quarter results. Reuters reported the actions and internal reaction.