AI Stylists Reshape Fashion Discovery And Commerce

Fashion outlets and analysts report that AI-powered styling tools are increasingly shaping consumer wardrobes and retail experiences in 2025–2026, with brands like Ralph Lauren planning Ask Ralph (late 2025) and ASOS deploying personalised stylist features. Critics warn these tools, and integrations such as OpenAI's Shopify partnership, risk cultural convergence and profit-driven homogenization while offering improved fit, reduced returns, and streamlined operations for retailers.