Advertisers Flood Super Bowl With Celebrity Ads

As Super Bowl 60 airs Sunday on NBC, dozens of advertisers are buying record-priced spots to reach more than 120 million viewers, with average 30-second units at $8 million and some exceeding $10 million. Ads emphasize celebrities, AI demonstrations, and health/telehealth promotions including GLP-1 weight-loss drugs; the lineup signals which industries are prioritizing mass-reach marketing.