Williams-Sonoma Joins OpenAI Ad Pilot For Product Discovery

Williams-Sonoma said Feb. 11 it is joining OpenAI's Ad Pilot program, making the home goods company among the first retailers to test ads within ChatGPT to surface high-end products at decision-making moments. The partnership aims to examine how ChatGPT ads drive consumer engagement while maintaining trusted, transparent responses; OpenAI currently shows ads to Free and Go users but not paid subscribers.