Users Prefer Keywords For Local ChatGPT Searches

Research by Frank Olivo published in Search Engine Land finds 75% of ChatGPT sessions for local services (dentists, Botox) start with keyword-style prompts; 45% end after a single prompt and the mean session comprises 2.1 exchanges. Focusing on healthcare and aesthetics, the study shows transactional, brevity-driven behavior, implying businesses should maintain local SEO elements like Google Business Profiles and location-tied keywords.