Tesla Faces Brand Erosion And Market Share Decline

Tesla Inc. faces a 2024 branding and sales crisis as CEO Elon Musk's polarizing political activism coincides with the company's first year-over-year delivery decline in over a decade, with roughly 1.79 million vehicles delivered in 2024. U.S. EV market share fell from over 60% in early 2023 to below 50% by late 2024, Morning Consult reports Democratic favorability dropped more than 30 points, and rivals like Hyundai, Kia, Ford and GM are capitalizing on disaffected buyers.