Talon.One Launches Unified Incentives Protocol For Agentic Commerce

Talon.One today announced the Unified Incentives Protocol (UIP), a platform-agnostic standard to surface promotions and loyalty incentives to AI shopping agents. The UIP launches with loyalty and discount extensions for Google's Universal Commerce Protocol, enabling agents like Gemini to see point balances and tier status. Talon.One says the protocol aims to improve brand discoverability and prevent price-driven competition as agentic commerce grows.