Survey Finds Highest Foreign Favorability Toward South Korea

South Korea's Ministry of Culture, Sports and Tourism released a 2025 national-image survey showing 82.3% of foreigners viewed South Korea positively, up 3.3 percentage points and the highest since the survey began in 2018. The poll of 13,000 people in 26 countries (Oct. 1-31, 2024) found K-pop and cultural content cited by 45.2%, and video platforms were the top exposure channel at 64.4%.