Snap Launches Specs Subsidiary For AR Glasses

Snap announced it is forming a wholly owned subsidiary called Specs to run its upcoming augmented reality glasses business, aiming to attract partners and potential minority investment ahead of a consumer release planned for 2026. The company said the AI-first device will use an "Intelligence System" to assist users, noted a $400 million partnership with Perplexity, and reiterated pricing will be below Apple's $3,499 Vision Pro.