Publishers Post Q4 Advertising Gains Amid Pressure

Publishers reported stronger-than-expected Q4 2025 digital-ad results as several media companies disclosed growth in direct, video, and non-session revenue streams. People Inc. said non-session revenue rose 37% year-over-year in Q4 and now makes up 38% of digital revenue, while The New York Times’ Q4 digital ad revenue jumped 25% to $147.2 million. The trend shifts emphasis from search-dependent programmatic models to diversified monetization.