Perplexity Shifts Focus To Subscriptions And Enterprise

Perplexity is shifting away from ads and doubling down on subscriptions and enterprise sales, executives said at a roundtable on Monday. The San Francisco AI search startup reported revenue grew 4.7 times last year and cited ARR milestones of roughly $150 million mid-year and $200 million in October, while keeping a free tier with rate limits. The move targets finance, healthcare, and CEO users and plans to expand its small enterprise sales team.