Paramount Adds Short-Form Video And UGC

Paramount+ plans to add short-form clips and user-generated content to its streaming service, according to internal presentations and mid-January emails viewed by Business Insider. The initiative, dubbed Project Eagle, aims to seed a personalized short-form feed using existing catalog clips and contributions from Paramount's Applied Machine Learning Group, prioritizing mobile rollout in the first quarter. The move targets competition from TikTok, Netflix, and Disney.