OpenAI Tests ChatGPT Advertising With CPM Pricing

OpenAI is launching a U.S. ad test for ChatGPT starting February 6, selling sponsored placements on free and Go tiers at $60 per 1,000 views, Digiday reports. The company has approached large brands with reported minimum commitments around $250,000 and will provide only view and click-through metrics during the several-week trial. Agencies say pricing, placement logic and long-term plans remain unclear.