OpenAI Launches ChatGPT Advertising Platform For Marketers

OpenAI has launched advertising in ChatGPT via a phased rollout, placing sponsored answers, sidebar ads, and suggested prompts inside conversational sessions. The launch includes intent-based and topic targeting, measurement tools (impressions, clicks, conversion tracking), and access via application or authorized partners, prompting marketers to prepare creative, tracking, and budgets to capture early-mover advantages.