Analysiscreator economyinfluencer marketinggenerative aisocial commerce
MENA Creators Reshape Brand Partnerships And Commerce
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Relevance Score
Weber Shandwick MENAT's InfluAnswer Arabia report, launched in 2024 with a second edition a year later, analyzes two years of MENA creator-economy data. It finds creators balancing authenticity against algorithmic pressures, monetisation demands, and AI-driven change, prompting professionalisation and diversified income models. The report urges brands to shift toward long-term, value-aligned partnerships and measure creator impact beyond follower counts.
