Marketers Prioritize Trust Over AI Shortcuts

Erik Huberman, founder and operator of Hawke AI, warns that generative AI often undermines marketing trust and advises reserving AI for analytics rather than creative. He says Hawke AI ingests live marketing, media, and revenue data from about 7,000 companies to run fast SWOTs and benchmark performance, surfacing actions for human-led creative teams. Huberman recommends transparency, measuring trust signals, and using AI to optimize decisions, not replace voice.