Marketers Adopt Generative Engine Optimization Strategies

A marketing guide introduces Generative Engine Optimization (GEO) in 2026, advising content creators on preparing for AI-powered search engines like Google's AI Overviews, ChatGPT, and Perplexity. It outlines key differences from traditional SEO, emphasizing structured data, entity-focused content, authoritative writing, and brand signals. Practitioners should adopt schema markup and entity strategies to improve visibility and trust in AI-driven answer experiences.