Marketers Address LLM Content Inconsistency Risks

This guide explains how large language models synthesize conflicting website content and why discrepancies between blog posts and landing pages cause LLMs to produce confident but incorrect summaries. It outlines common conflict types, the model heuristics (frequency, prominence, recency, schema), and a practical audit workflow to canonicalize messaging; marketers and product teams can apply these steps to reduce AI-driven misinformation and improve prospect experience.