Korea Tourism Society Unveils 2026 Vision

South Korea's Tourism Sciences Society (TOSOK) on Thursday unveiled its 2026 vision 'RED UNICORN', urging sustainability, AI integration and ultra-personalized travel to reshape the industry. The society, based on a survey of over 200 tourism professors, links goals like 30 million inbound visitors to qualitative growth and cites medical/wellness spending topping 2 trillion won last year. TOSOK recommends regional regenerative tourism, embedded AI and convergent K-content strategies.