Korea House Draws Massive Crowds In Milan

At Villa Necchi Campiglio in Milan during the early February 2026 Winter Olympics, Korea House — one of 10 National Olympic Committee hospitality hubs — has attracted large crowds with food stalls, K-pop classes, hanbok experiences and VIP banquets. The venue has become a focal point of Korea’s cultural diplomacy, drawing visitors and showcasing soft power as nations compete for attention beyond athletic results.