HockeyStack Evolves Into Unified GTM Platform

Emir Atli, co-founder and CRO of HockeyStack, tells GTMnow that HockeyStack is evolving from attribution into a unified go-to-market operating system built on a single data foundation and launching AI agents and an execution layer in 2026. He argues consolidation will drive winner-takes-all GTM platforms (2026–2028), and recommends weekly GTM sprints and founder-led LinkedIn content to accelerate pipeline.