Higgsfield AI Faces Allegations Over Misconduct

Higgsfield AI, a mobile-first generative video startup cofounded in 2023 by CEO Alex Mashrabov, reportedly reached $300 million in annual recurring revenue within 11 months, according to a Forbes investigation. Forbes documents racist AI-generated videos, unpaid creator affiliate payments, and aggressive virality-focused growth tactics that outpaced content moderation, raising reputational and regulatory concerns as platforms integrate generative video tools.