Google Introduces WebMCP For Browser Agents

Google is previewing WebMCP (Web Model Context Protocol) inside Chrome, enabling websites to expose structured data and machine-readable actions to AI agents for tasks like searching inventory and initiating checkout. The protocol replaces fragile visual scraping with explicit browser-mediated calls, promising better reliability, attribution and oversight for commerce and support workflows. Widespread adoption depends on site opt-in and enterprise evaluation of security, governance and competitive concerns.