Enterprises Recognize Localization AI Requires Strategy

Forrester warns that enterprises adopting localization AI without strategy risk degraded quality, safety, and brand trust across languages, especially in low‑resource markets. The blog reports that off‑the‑shelf LLM safeguards and neural machine translation often underperform outside English, producing unpredictable tone and errors. It recommends orchestrated strategies — tuning models, designing workflows, and partnering with language-service providers — to restore oversight and scalability.