ChatGPT Ads Integrate Conversational Video Content

Marketers are embedding short-form and interactive video directly into ChatGPT-sponsored messages to boost engagement and conversions. The guide (citing Smartly's 2026 report noting 46% of marketers use AI) recommends 10–60 second clips, vertical/square formats, and interactive branching to match conversational intent. It outlines creative best practices, KPIs, and technical implementation to make videos feel helpful rather than intrusive.