Brands Adopt Crisis Framework For ChatGPT Ads

This guide for brands advertising in ChatGPT and other conversational AI environments presents a six-phase crisis management framework, rapid-response protocols, and practical templates. It outlines a three-tier severity system with response windows (under 30 minutes to 24 hours), containment actions, stakeholder messaging templates, troubleshooting playbooks, and post-mortem steps to detect, contain, and recover from offensive outputs, hallucinations, or performance outages.