Automakers Build In-House Autonomy, Reject Tesla FSD

In recent weeks, automakers including Ford and Rivian have moved to develop proprietary autonomous-driving software and hardware rather than licensing Tesla's Full Self-Driving (FSD), Business Insider reports. Companies cite cost savings, tighter integration, and brand differentiation; Nvidia's CES launch of the Alpamayo toolkit, with Mercedes-Benz as an early customer, lowers barriers to in-house development. The trend makes Tesla FSD licensing a harder sell for OEMs.