ASUS Ends Smartphone Production To Focus AI

ASUS confirmed it will stop producing new smartphones, chairman Jonney Shih said, marking a strategic shift announced after early-2026 rumours. The company reported 26% revenue growth in 2025, with server revenue surpassing NT$100 billion and doubling in Q3 to represent 20% of sales. ASUS will continue supporting existing phones while reallocating resources to commercial 'physical AI' products and AI PODs with NVIDIA GPUs.