Apple Adopts Google's Gemini For Siri

Apple announced it will use Google's Gemini models to power an enhanced Siri in a multi-year deal, signaling a shift from in-house development. Samsung had earlier integrated Gemini across the Galaxy S24, S25 and foldable devices, providing broad mobile distribution that strengthens Google's position across two leading device ecosystems. The move underscores industry consolidation around large pretrained models for consumer AI.