Albertsons Expands Retail Media With Conversational AI

At IAB ALM, Albertsons SVP Brian Monahan said the company is integrating conversational AI, like Ask AI with Google Gemini, and investing heavily in modern in-store media to evolve retail media. He emphasized prioritizing incremental ROAS using synthetic controls and industry standards, leveraging 22 retail banners' first-party data to improve discovery, measurement, and performance heading into 2026.