Agentic AI Reshapes Fashion Brand Discovery And Sales

Agentic AI is changing how fashion brands are discovered and sold, analysts and industry experts report. Coresight and Bernstein data (December survey; mid-December 2025 user estimates) show growing chatbot usage for shopping and platform scale, prompting investments in detailed product data, digitized archives, and branded AI agents. The trend raises competitive risks for smaller brands lacking data and resources.