Affirm Tests BoostAI To Optimize Merchant Financing

Affirm is testing BoostAI, an AI-driven A/B testing tool for merchant-funded promotional financing, currently used by 47 enterprise customers and hundreds of small-to-medium merchants. Early users reported 5%–15% increases in gross merchandise volume; the rollout complements Affirm's AdaptAI and follows Q2 results showing $1.12 billion revenue and $13.8 billion GMV for the quarter ended December 31, 2025.