Advertisers Embrace AI In Super Bowl Ads

Advertisers leaned heavily into AI during Super Bowl LX on Feb. 7, with iSpot data showing Ring's AI-powered "Search Party" spot ranked No. 1. Amazon's Alexa ad starring Chris Hemsworth and Elsa Pataky framed AI as comforting, while legacy brands like Budweiser and Pepsi retained nostalgic spots. The lineup highlights mainstream AI marketing adoption, raising privacy questions alongside persuasive personalization benefits.