Adobe Reports AI Drives Retail Holiday Conversions

Adobe’s Quarterly AI Traffic Report finds generative AI referrals surged during the 2025 holiday season, analyzing over one trillion U.S. retail visits from Nov. 1 to Dec. 31. The report cites a 693% YoY increase in retail generative AI traffic, AI referrals converting 31% more and delivering 32% more revenue per visit, and notable geographic and income-based adoption gaps.